A #SummerInBray State of Mind: Bray Unveils Summer 2026 Tourism Drive

As one of Ireland’s favourite seaside towns, Bray is gearing up for an unforgettable season as the official #SummerInBray 2026 campaign bursts into action. Running from June through to September, the seafront transforms into a buzzing hub of live music, cultural events, thrilling family attractions, global food, and beachfront wellness.

This year’s theme—Sun. Fun. A #SummerInBray State of Mind —perfectly bottles that unbeatable holiday feeling where the coast comes alive with colour and celebration. The town is playing host to an epic calendar of events, with the excitement beginning as Beach Yoga Sessions kick off for the summer. Visitors can also stretch their legs and explore the town’s rich history and stunning coastal scenery with the newly established Bray Walking Tours. Free open-air cinema makes a welcome return with Movies by the Bandstand, while the musical heat rises with the live Grand Final of the brand-new Battle of the Sounds youth music competition. The energy continues into a packed line-up of weekend events, including the sizzling Beach BBQ Festival and the newly introduced Worldfest. Finally, the summer peaks with a blockbuster Bank Holiday weekend, featuring the legendary Bray Air Display and culminating in a spectacular, high-octane fireworks display.

From festivals to events, our #SummerInBray Ultimate Guide has got you covered, download it ➜ bray.ie/summer2026/

The #SummerinBray campaign is a collaborative effort involving the Bray and District Chamber of Commerce, Bray Municipal District, Wicklow County Council and bray.ie. Its goal is to promote tourism products, strengthen the local economy, and create lasting memories for visitors and residents.